Google & Meta Ads Specialist

Scaling businesses with high-ROI campaigns

Helping businesses generate leads, increased sales, and growth revenue through expertly managed Google and Meta Ads. Data-driven and results-focused, campaigns are continuously optimized for performance, allowing business owners to stay focused on scaling while their marketing delivers measurable impact.

About Kevin Etienne

With over 12 years of experience as a Google and Meta Ads specialist, Kevin has partnered with a diverse range of businesses, helping each uncover and refine the strategies that drive consistent, high-quality growth. Through a deep understanding of campaign structure, bidding, audience targeting, and performance data, he builds and optimizes tailored advertising systems aligned to each business’s goals and market. His approach goes beyond short-term results—focusing on scalable strategies that generate sustained leads, sales, and measurable ROI.

  • 12+ Years Hands-On Experience

  • $15M+ Managed Across Google & Meta

  • Ex-Google Contractor

  • Clients Across 4 Continents

  • Multi-Industry: Ecommerce, B2B & B2C

  • Budgets From $500 to $100K+/Month

  • Freelancing Full-Time Since 2021

  • English, French & Spanish

12+ Years Experience

Google contractor for 2 years, followed by 2 years at one of Australia’s top agencies (Jaywing), before moving into full-time freelance.

Flexible Engagement

No lock-in contracts. Start with a free audit, scale when you're ready — fully on your terms

ROI-Focused

Campaigns built around meaningful results, with every decision tied to growth, efficiency, and return.

Proactive Approach

From strategy to ongoing optimization, every aspect of performance is actively managed so businesses can stay focused on growth.

Trust-Driven

Your ad budget is treated with care and accountability—focused on what works, with no overpromising, only measurable results.

Proven Results from Past & Current Clients

Revenue Growth Without Sacrificing ROAS

+20% to +100% YoY Revenue Growth while maintaining ROAS

An eCommerce business operating in Canada and the US faced broken conversion tracking following a website update, limiting their ability to scale without compromising ROAS. After restoring accurate tracking, campaigns were restructured and bidding and budgets were optimized to support sustainable growth. This resulted in a 20% to 100% increase in monthly revenue while consistently maintaining a 350–400% ROAS, with performance peaking at $710K in December 2025.

Scaling Without Conversions, Reengineered for Performance

+400% Conversions, -70% Cost per Lead

The client, a Traffic Lawyer in France, was running his own campaigns and getting some leads, but scaling the budget wasn’t working. After taking over the account, we boosted his leads by 400% on average while only slightly increasing spend where it made sense

From Capped Conversations to Scalable Growth

+80% Conversions

A pet travel company in Dubai was gradually increasing ad spend, but conversions were declining. After taking over, the account was restructured and the strategy refined—expanding keyword coverage and targeting previously untapped search demand. This led to a reversal in performance, with conversions returning to steady, consistent growth.

From Low-Quality Traffic to High-Intent Demand

+800% CTR, +430% Conversions, -85% Cost per Lead

An early client in the education and coaching space was generating low-quality traffic and irrelevant clicks from their campaigns. The account was fully reworked—refining targeting, tightening keyword strategy, and improving ad relevance. This led to a significant increase in qualified demand, requiring the business to hire two additional customer support staff to handle incoming inquiries.

Strong Growth on a Fixed Budget

+340% Conversions, -70% Cost per Lead

A private school group in Switzerland was working with a fixed monthly budget of €2,000 and wanted to generate more conversions without increasing spend. Through a gradual, structured approach, the strategy was refined over time—testing campaign types, targeting, and bidding methods to improve efficiency. This delivered strong gains in performance while keeping the budget unchanged.

ABCCCC

Top-Rated on Upwork (Client Feedback)

All feedback is public on Upwork:

Core Expertise

End-to-end management of Google & Meta Ads, from strategy to performance optimization:

  • Strategy & account structure

  • Campaign setup & optimization

  • Audience, keyword & ad development

  • Budget scaling & performance management

  • Conversion tracking & reporting

  • Testing & ongoing performance improvement

Extended Expertise

Additional platforms and tools, managed when needed:

  • LinkedIn, Bing & X Ads

  • Google Merchant Center

  • Google Tag Manager & GA4

  • Automation (Zapier & workflows)

  • eCommerce platforms

Strategic Support

Supporting your broader marketing efforts beyond ads:

  • Landing page direction & briefs

  • Marketing strategy

  • Creative & messaging guidance

  • Funnel & conversion optimization

  • Additional support as needed

New to online advertising?

Get in touch to build a strategy tailored to your business that drives leads, sales, and sustainable growth from day one.

Already running campaigns?

Request a free audit to identify what’s working, what’s not, and where performance can be improved.

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